Compelling, entertaining,premium content

With talent and access at our heart, we are award-winning producers telling amazing stories across unscripted, and supporting and delivering production services across multiple genres.

About us
Since launching in 2021, CMG have delivered programming for Netflix, Sky Documentaries, ITV, NBC Peacock, Viaplay, Univision ViX, The Smithsonian Channel and Paramount Plus among others.
Our approach is built on integrity and our ability to build truly meaningful relationships with talent and partners.
We specialise in unscripted content for the UK and International markets. CMG also support and deliver high end production services across multiple genres.
The Team

Claire McArdle
Co-CEO
Claire is an Emmy award-winning creative executive who has worked extensively across broadcast and digital platforms in a number of genres.
Prior to founding Collective Media Group with Rebecca Knight, she was the Managing Director and Chief Creative Officer of OTRO. In a career spanning two decades, Claire has held senior executive positions at Viacom International, Channel 4 and All3Media-owned Maverick Television, and delivered International Emmy, BAFTA, RTS and Broadcast award-winning content. She has frequently developed and mentored emerging talent both on and off screen. She is an avid football fan, and is a passionate historian, holding a PhD in nineteenth century ecclesiastical history.

Rebecca Knight
Co-CEO
Rebecca has over 20 years’ experience in content production and live events. Prior to founding Collective Media Group with Claire McArdle, she was Vice President of Production and Business Affairs for ViacomCBS International.
In her career Rebecca has produced intimate A-list music gigs through to 36,000+ arena events, and delivered award-winning films and BAFTA award-winning programming. Experienced across factual, reality, and scripted, Rebecca has a true passion for business and production and strongly believes in supporting new talent and creating meaningful partnerships on and off screen.

Arianna Perretta
Senior Producer
Arianna is a Producer and Director with over a decade of experience and a keen interest in telling engaging human stories.
She has developed and produced a broad range of projects including documentaries, reality shows, travelogues, factual entertainment formats, animation, digital content and ads for major broadcasters and brands. Arianna’s experience gives her excellent eye for a story, strong editorial judgement, a tenacious approach to gaining access, and solid story-telling skills.
Her proficiency in five languages and cultural awareness allow Arianna to set up complex shoots all over the world, as well as gaining and maintaining access to world famous sporting talent.

India Woods
Development Producer
India works across CMG’s development slate, specialising in access-driven documentary. Her credits prior to joining the team include The Devil on Trial (Netflix, 2023), Price Wars (ARTE, 2021) and Oink (BBC, 2017). She was a development producer at Dorothy St Pictures where she worked on The Greatest Night in Pop (Netflix, 2024), Pamela, a love story (Netflix, 2023) and Coleen Rooney: The Real Wagatha Story (Disney+, 2023). She is a 2023 Sundance Catalyst Alumni.